WINTER 2009, MEN ARE ONCE AGAIN ADDING SUITS TO THEIR WARDROBES ! DRESSIER SPORTS JACKETS AND TROUSERS ARE FOLLOWING SUIT, AIDED BY THE GLOBAL ECONOMY. WITH GREATER SOPHISTICATION AND URBANITY, MEN'S CLOTHES ARE DECIDEDLY LUXURIOUS THIS TIME AROUND.

FIRST IMPRESSIONS

How to 'package yourself' to send the right message

The trick is to set standards and know when it is appropriate for traditional business garb versus a casual look. Instead of "business attire" or "business casual," your dress code should be known as "business ready," so that the total package reflects the contents and you maximize your four-second opportunity to make the best first impression.

Suit Reconfirmed as Irreplaceable Element in Business Wardrobe.The demise of the casual dress to work attire is reversing the business attire pendulum. The"I-can-wear-shorts-and-sandals-and-make-millions-of-dollars" attitude is being forced underground. Does this mean the suit is king again ? The trend is certainly heading in that direction.

Doing business in the dress casual world has called for a more relaxed and comfortable approach to dressing. This seemingly carefree standard of dress should not be confused with gear appropriate for a day in the sun watching Little League. Respect is conveyed through a relaxed but refined flavour giving an elegant twist to today's corporate casual reality. The most significant component of this style is the selection of highly engineered fabrics using leading technologies to give fabrics natural stretch, crease resistance and " breathability." Sportier colours, softer tailoring and patch pockets define a cultivated approach to " dress-down" business wear. Your choice of attire directly reflects your respect for your clients, your measure of success and your level of overall professionalism. In the crowd of dress-down confusion the leader emerges, evident by his clear wardrobe choice of Custom Casuals. Talk to us about this newly designed program with our professional wardrobe consultants.

THE BESPOKE PROCESS

Our bespoke service is centered on shirts and suits tailored precisely to customer specifications. The origin of the term 'bespoke' dates back to when customers ordering a suit or shirt could select and reserve a cloth that was then bespoken or 'spoken for'. Today, bespoke means 'made to personal specification' - in contrast to the more conventional 'made-to-measure' or 'customized' stock item.

For shirts, some 28 separate measurements are made to ensure the most flattering possible result. Habits such as the way a wrist-watch is worn and other unique needs and physical characteristics are all reflected in the final product. Casual America Company designs the shirt exclusively for customers from cloth woven to our specifications in more than 1,000 different patterns from white to boldly colored, multi-striped, geometric and checkered designs.

Cloth qualities include Egyptian cotton/poplins in various weights and weaves, Sea Island cotton, voile, silk and flannel. There are also six 'standard' collar styles and a variety of cuff options as well as different sizes and designs in pearl buttons. However, the final design is limited only by your taste and imagination. We also have several hundred cloth designs and linings in silk, cashmere or knits for neckties, bow ties. On shirts and suits the customer may add personal or organizational monograms.

A Message from our Chief Fashion Designer & CEO